5 Key Moments of the September 2020 Milan Fashion Week

Just as Paris, Milan Fashion Week has announced to host a combined digital and physical event instead of its traditional runway shows.

Well, it was not a surprise, since Italy has been hit hard by the pandemic. As the President of the Camera Nazionale della Moda Italiana put it: “Digital fashion week was born as a response to the social distancing and the difficulty of traveling imposed by the world health situation, but also wants to be a dynamic solution to the complexities of the present,”

Under the given circumstances some of the fashion brands shot for minimal attendees and then live-stream their shows. Others decided to go physical, with the necessary measures of, course.

The overall feeling of Milan Fashion week has been one marked by minimalism – through Italian aesthetic is far from that appeal.

Here are our 5 of the key moments we consider worth directing your attention to in the already past Milan Fashion Week

1. Dolce&Gabbana Show  

With their collection once again Domenico Dolce and Stefano Gabbana paid a tribute to their roots of inspiration and depicted a story of “a union, of pieces created by artisans’ hands, with different colors, forms and fabrics joined”. A celebration of all handcrafted – Fatto a Mano.

2. Prada’s first collab with Raf Simons

The debut collaboration between Miuccia Prada and the Belgian designer Raf Simons, who joined the brand as co-creative director. One of the most eagerly anticipated events. They both were so adorable talking about the importance of technology behind clothes making, their first collaboration together, and the “authentical new” in fashion – our main takeaway here – “…we all must strive and hope for the new, but to be able to refresh our own body of work!” And a very nice touch to the show has been the fact that all the models in the show were making their debuts too, having never previously walked a runway before.

3. Fendi’s last solo collection with Silvia Venturini as a creative director.

Silvia Venturini Fendi is the only family member still working at the historic Italian business, where she was responsible for the creation of the iconic Baguette bag.

The legacy will be then transitioned to the British designer Kim Jones – becoming the brand’s new artistic director of womenswear.

4. Versace – there are no limits – not even a digital one to that brand’s imagination

Dive into the underwater world of Versacepolis. Powerpalettes, uplifting shades, underwater creatures – so fancy, yet so real. Eternal beauty, strength, and empowerment streaming from every garment on that under earthy spectacle.

5. Moschino’s puppets for models

We know Jeremy Scott is a true genius…

No guests at fashion week – no problem. No models – no problem again!

With the help of Jim Henson’s Creature Shop (the special effects company founded by the famed Muppets puppeteer), he recreated a miniature set populated with marionettes only. Moschino’s latest creations, even their accessories, were shrunk down to fit the puppets. The show even featured a marionette of Scott himself wearing a crown and Moschino T-shirt.

And to our humble opinion, this is one of the most feminine Moschino’s collections.

Despite the warm adoption of the muppet idea Jeremy is missing the reality as it was before – as he said in a video interview:  “As much as I loved working with the marionettes, and as proud as I am of this show … I do miss working with real models and that energy and the energy of having a real audience and everyone gathered together,” “And I hope very soon I can do that in person again.”

Finally, another Fashion Week is over, and as controversial as it is it drove fashion to a rather new and creative self. Brought back real conversation and values as designers were able to talk to their audience through digital platforms and deliver their messages and the value of their brands more clearly and down to earth. And we hope that as the digitalization of fashion continues the access to such deep insights and real talk will be more shared and open.

Digital is the true new reality- like it or not!!!

And with that said – have you digitized your closet?!

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