How to shop smartly in Milano 📲
Outlet shopping in Milano can be quite an adventure when you put together essential ingredients like the best designer stores and a fun company of girlfriends in one. The exhilaration sparked by this intense dopamine activity is truly unmatchable and contagious. The high spirits and the festive mood could easily derail your focus from the main purpose of the experience, namely getting only what makes sense in the context of your closet.
I can fondly describe our shopping spree this weekend as quite intensive, yet super exciting and rather purposeful for the most part. Well, we needed some prosecco breaks to uplift the spirit and to better fit into the classy Italian lifestyle, you know. 😁🥂
Make a plan
Since we only had one day dedicated to outlet shopping, we’d done our homework in advance by creating very specific wish-lists and pinpointing the targeted stores in Serravalle. We also had a strategy to look for investment pieces that are timeless and versatile and can be basically worn forever (or until you get bored that is). 😊
We had in mind the limited availability of certain models and sizes, which would require some compromises, so we were armed with the perfect tool to help us shop smartly. As you know, La Koketa App has a special feature that considers my personal taste in fashion, the clothes I already own and then gives me styling recommendations with the new pieces that I’d like to buy.
So, off we hit the stores in a wild frenzy and with high expectations that gradually subsided when exhaustion and indecision seized our eager lot. Luckily, we could leave the heavy lifting to the special “What to Wear” feature that is all you need to get you through such a rigorous day of shopping. After all, our goal was to have fun and make some smart investments with the right decision just a button tap away on La Koketa app.
Here, I’ll share some of the investment pieces that we got and how we consulted our digital closet app on the purchases beforehand. We just used the 3-Step Outfit Plan that has proven very efficient time and again in alleviating shopping dilemmas. 🛍️
Step1️⃣ Inventory your closet
I had filtered my pieces by types on my digital closet and noticed that the coats that I own were more than 5 years old. That’s how I knew I needed to invest in a new coat that makes an statement. I’m sure you’ll agree that outerwear is the only visible thing on you for the whole winter season (even many winters to be precise)! 🧥
Step2️⃣ Check the trends
Then, I’d researched the outerwear fashion trends for 2023 and I was rejoicing by the staple runway looks featuring leather, unique textures and patterns. I fell in love with the statement oversized coats with unusual texture that are a definite head turner. Also, I spotted the saturated long leather jackets, which are absolute super stars and would make your styling underneath totally redundant. 😊
Step3️⃣ Shop smartly
Now, let the shopping begin! At this point, I was well-prepared and focused on the targeted stores and wish-list items. Also, I was looking for more than one way to wear the new piece because I don’t need clothes hanging in my closet underutilized and taking space.
The drill is very simple and straightforward every time you find something worthy of your investment: 👉
For instance, I spotted this beautiful double-sided coat by Maje. The fur on one side and the smooth white leather on the other basically combined two of the trends in one (minus the color, but I wanted something classy).
✅ I just searched La Koketa catalog with the key words “Maje white coat” and added it immediately to my digital closet;
✅ Then, I tapped the “What to Wear” button and browsed all the outfit suggestions with the coat and my OWN clothes;
✅ Rule of thumb: if I see at least 3 gorgeous outfits, then and only then do I make a purchase!
In this case, I loved so many looks, which is kind of expected because the model and the color are so versatile, not to mention the fabric and the fit. When in doubt, however, having a smart shopper by your side is just priceless! I’m pretty sure I’ll be wearing this coat for many years to come in both monochrome or pop-of-color combos depending on the occasion.
You can repeat the drill with other items that grab your attention during the shopping spree. For instance, my partner in crime Tanya had chunky heel boots on her wish-list and this is how she took a smart decision on these lace-up Gucci boots:
👉 Digitize, tap “What to Wear?” button, see styling suggestions with your clothes and then decide!
This shopping routine is simple if you have uploaded your clothes on your digital closet where you can see them on the palm of your hand. Then and only then, you’ll able to identify wardrobe gaps by inventorying your items and to get styling suggestions combining your clothes with new pieces.
Well, outlet shopping turned out to be a blast! We had lots of fun and made a number of valuable purchases. Yes, we realize shopping might be challenging, but we knew how to shop smartly. Next time we’ll make time for some wining and dining though. After all, this is Italy! 🍕🥂🍾
Our thoughts on: